NeoWork is hiring a LinkedIn Media Buyer & Paid Ads Lead to manage and optimize B2B paid campaigns for a fast-growing partner. This role is focused on owning LinkedIn advertising efforts end to end, from campaign setup and audience targeting to performance analysis and continuous optimization.
You will work closely with marketing and revenue teams to execute data-driven campaigns, test creatives, and improve pipeline performance. This role is ideal for someone who is highly analytical, comfortable working with CRM data, and confident operating independently in a remote, async environment. Responsibilities
- Manage LinkedIn ad campaigns end to end, including setup, budgeting, bidding, and optimization
- Build and refine audience targeting strategies, including matched audiences from CRM data
- Upload, segment, and maintain audience lists from Salesforce or similar platforms
- Execute A/B testing on creatives, messaging, and campaign structures
- Monitor campaign performance and optimize based on key metrics (CTR, CPL, conversions)
- Analyze data to identify trends, insights, and opportunities for improvement
- Develop clear and actionable performance reports for stakeholders
- Collaborate with marketing and creative teams to align campaign strategy and assets
- Scale high-performing campaigns while maintaining efficiency and ROI
- Stay up to date with LinkedIn Ads updates, best practices, and industry trends
Requirements
- 3+ years of experience managing LinkedIn Ads campaigns
- Strong expertise in LinkedIn Campaign Manager
- Experience working with CRM data (Salesforce or similar)
- Solid understanding of targeting, bidding, and budget optimization
- Strong analytical skills and data-driven mindset
- Experience running A/B tests and improving campaign performance
- Ability to work independently in a remote, async environment
- Strong English communication skills (written and spoken)
- High attention to detail and organization Preferred Tools
- LinkedIn Campaign Manager
- Salesforce or similar CRM
- Google Sheets or Excel
- Google Analytics or similar tools
- HubSpot or other marketing automation platforms
- Looker, Tableau, or similar data visualization tools
Benefits
- We offer health insurance for contractors
- Holiday Extra Pay
- The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
- This is a 100% home-based position
- We prioritize the mental health of our team members and offer mental health days to support their well-being.
- In addition to the base salary, performance-based incentives are provided.
- There is an annual review and appraisal process in place.
- There are ample opportunities