Product Manager, First-Party Data Platform
Lead Product Manager for First-Party Data Platform, responsible for unifying SMS, RCS, email, and push notifications to deliver real-time behavioral insights and personalized experiences.
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups , Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces , and the Human Rights Campaign Foundation's Corporate Equality Index !
About the Role
Attentive’s Data Platform is responsible for collecting high-quality first-party data for our brands. As the Lead Product Manager, First-Party Data Platform, you will own our web collection layer end-to-end, which directly impacts many of Attentive’s downstream product areas to personalize every message.
This role sits at the intersection of infrastructure and intelligence. You will lead the development of an autonomous, self-improving data collection system using Attentive’s first party tag — one that continuously detects gaps in coverage, generates and validates fixes, and deploys improvements across our client base without manual intervention. In parallel, you will expand our Identity capabilities, ensuring that behavioral signals are reliably resolved to known users and that our collection layer serves as a durable foundation for downstream personalization at scale.
This is a high-scope, high-visibility role that requires both deep technical fluency in web data collection and the strategic instinct to turn infrastructure investments into measurable client outcomes.
What You’ll Accomplish
Posted June 5, 2026