Lead Product Manager, Agentic Personalization

About Hightouch

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.

At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.

The Customer Problem

Web and mobile personalization is crucial for conversion, retention, and revenue, yet most companies struggle to implement it effectively. Existing tools handle infrastructure but not the complex coordination between analysts, PMs, designers, and engineers. This leads to slow experimentation and limited impact.

Why Agents are the Solution

The shift to AI owning full workflows is transforming industries, and personalization is next. Instead of manual, multi-week coordination for each experiment, an agent-driven approach can identify audiences, generate variants, configure experiments, launch, monitor, and optimize in hours, dramatically increasing experiment velocity and impact.

Why Hightouch, Why Now

Hightouch is leveraging its existing Agentic Marketing Platform, trusted by over 1,000 enterprises, to expand into **Agentic Personalization**. This will be the third major pillar, focusing on real-time experimentation within websites and mobile apps. Our unique advantage lies in:

• Agent orchestration: 25+ specialized skills for end-to-end workflow coordination.
• Content assembly: Agents leverage existing asset libraries for on-brand content.
• Marketing and brand context: A persistent layer connects all relevant data for grounded agent operations.
• Real-time data infrastructure: Low-latency API, sub-second audience evaluation, ML-powered optimization, and high-volume event processing.

The Role

As the Founding Product Manager for Agentic Personalization, you will define and launch Hightouch's next major investment. This is a high-visibility role working directly with the founders and executive team.

• Customer discovery: Engage deeply with product and growth teams at enterprise companies to understand current personalization challenges and build a revenue-driven roadmap.
• Define the agent experience: Design the autonomous capabilities of agents (segments, variants, experiments, traffic allocation) versus human approval touchpoints, establishing a trust-building feedback loop.
• Scale the GTM: Co-own pipeline, participate in customer calls, shape competitive positioning, and partner with Customer Success on implementation playbooks.

What We're Looking For

• Zero-to-one track record: Proven experience building products from conception to significant revenue, ideally within a B2B SaaS environment, demonstrating ability to find product-market fit under uncertainty.
• Technical depth: Ability to evaluate architectural tradeoffs, engage in infrastructure discussions with senior engineers, and reason about technical concepts like batch vs. real-time processing and caching strategies from a product perspective.
• Commercial instinct: A mindset geared towards pipeline generation, conversion optimization, and expansion, with the ability to construct roadmaps that align with revenue targets.
• Speed: Thrive in a fast-paced, autonomous environment with tight cycles, leveraging AI in your own workflows.
• Cross-functional trust: Capable of driving clarity amidst ambiguity across engineering, design, sales, customer success, and leadership teams.