remote
Lead Product Manager - Ad Formats - Yelp, Inc.
Product Manager
Lead the strategy and execution of ad formats across search and AI‑driven chat experiences, shaping ad design, placement, and performance while collaborating with engineering, design, and data teams.
About the role
Key Responsibilities
- Define and own the product vision for ad formats on search results and the AI‑powered chat interface.
- Drive end‑to‑end development of ad design, placement, and layout, ensuring alignment with user experience goals.
- Partner with engineering, design, data science, and sales to prioritize features and deliver measurable performance improvements.
- Lead experimentation programs, including A/B testing and data‑driven analysis, to optimize ad relevance and revenue.
- Translate market trends, user feedback, and AI capabilities into actionable product roadmaps.
Requirements
- 5+ years of product management experience, preferably in ad tech or consumer platforms.
- Proven track record of launching and iterating ad products that balance user experience and monetization.
- Strong analytical skills with experience in data analysis, A/B testing, and performance metrics.
- Excellent communication and cross‑functional leadership abilities.
- Familiarity with AI/ML concepts and their application to advertising experiences.
Skills
product managementdata analysis