remote
Lead Product Manager - Ad Formats - Yelp
Product Manager
Lead the strategy and execution of ad formats across search and AI‑powered chat, shaping ad design, placement, and performance while collaborating with engineering, data science, and design teams.
About the role
Key Responsibilities
- Define and own the roadmap for ad formats on search results and the AI chat interface, aligning with business goals and user experience standards.
- Partner with engineers, data scientists, and designers to prototype, test, and launch new ad placements, layouts, and creative options.
- Leverage data analysis and A/B testing to measure ad performance, iterate on designs, and drive revenue growth.
- Prioritize feature development based on market trends, competitive analysis, and stakeholder input.
- Communicate product vision, progress, and outcomes to senior leadership and cross‑functional teams.
Requirements
- 5+ years of product management experience, preferably in ad tech or digital advertising platforms.
- Strong analytical skills with a track record of using data and experimentation to inform product decisions.
- Proven ability to work closely with engineering, data science, and design teams to deliver complex features.
- Experience designing user‑centric ad experiences and understanding of AI‑driven interfaces.
- Excellent communication and stakeholder management skills.
Skills
product managementdata analysismachine learning