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Lead Product & Growth Marketing Analyst
Lead Product & Growth Marketing Analyst
The Lead Product & Growth Marketing Analyst will own the analytical strategy for Foodsmart's entire marketing funnel and product experience, from lead generation to customer engagement and first appointment completion. This role involves leading experimentation, evolving attribution frameworks, developing dbt data models, and translating insights into actionable recommendations for leadership, operating as a technical leader within the analytics team.
About the role
About the Role
As the Lead Product & Growth Marketing Analyst, you will be instrumental in shaping the analytical strategy for Foodsmart's end-to-end marketing funnel and product experience. This is a technical leadership role focused on driving insights, optimizing performance, and raising the bar for analytical excellence within the team.
Responsibilities
- Own the analytical strategy for the end-to-end marketing funnel, from marketable lives to lead generation to omni-channel engagement strategy to visit completion and re-engagement. This includes our call center function (outbound rep allocation, inbound referral scheduling, ZCC data) and member lifecycle (Customer.io journey performance, reactivation, and initial visit completion optimization).
- Own the product analytics domain: onboarding funnel, sign-up conversion, in-app engagement, and the member experience through completed first appointment. Partner with the top-of-funnel product team as their embedded analytical lead, attending product cadences and co-owning the product analytics roadmap.
- Serve as the executive-facing owner of the marketing and product performance narrative: explaining why marketable lives, funnel conversion, and initial visit completion moved, what levers drove the result, and what to double down on.
- Design and lead Foodsmart's experimentation program across both marketing and product, including test design, causal inference methods, readout discipline, and the intake process for stakeholder-driven test ideas. Own the StatSig implementation and serve as the internal expert on experiment instrumentation, StatSig configuration, and results interpretation.
- Own and evolve our attribution framework, including scheduling episode attribution, multi-touch attribution, and media mix modeling as Foodsmart's channel portfolio grows.
- Partner with Growth Marketing leadership as the embedded analytical lead: attending marketing cadences, co-owning the analytics roadmap, and driving insight into action.
- Own and evolve the dbt data models for the marketing and product domains — from raw source modeling through mart-layer metrics — ensuring data quality, test coverage, documentation, and a semantic layer that makes self-service trustworthy. This is a core craft expectation of this role, not a secondary responsibility.
- Engineer context into our semantic layer and BI environment (Omni) so that stakeholders and AI agents can reliably self-serve answers across the marketing and product funnel. You treat context engineering — writing descriptions, defining metrics, curating what's exposed — as a first-class part of your job.
- Drive the narrative, not just the numbers — translate findings into clear, actionable recommendations for executive and marketing leadership audiences.
- Raise the bar for the analytics team on the craft areas central to this role — experimentation design, dbt modeling patterns, and context engineering. You don't manage anyone, but you operate as a technical leader: establishing best practices, reviewing work, and making the team around you better.