Lead Personalization & Data Architect

Project-Based | Remote | Limited Engagement

We are looking for an experienced Lead Architect to design and shape the “Intelligence Layer” of our React Native mobile application.

This is a high-impact, short-term consulting engagement (a few hours total) focused on providing strategic architectural direction , not long-term implementation.

Requirements

About the Role

You will act as the critical bridge between raw data systems and our React Native engineering team .

Your mission is to design a system that enables our developers to deliver personalized user experiences effortlessly — without requiring deep expertise in data science or CDP orchestration.

You’ll define:

Data flow and architecture

System “contracts”

SDK and integration strategy

What You’ll Do

Strategy & Architecture

Design the Data “Plumbing” Build a scalable architecture connecting:

Historical data (Data Warehouse)

Real-time behavioral data (Streaming)

→ into a unified decisioning engine

Enable Developers Create clean technical abstractions such as:

React Context providers

Custom Hooks

API wrappers

So the mobile team can easily consume personalization logic

Own Identity Resolution Define a cross-platform identity strategy ensuring seamless “guest recognition” across web and mobile

Define the Tech Stack Recommend and justify the optimal combination of:

CDP (Customer Data Platform)

Decisioning engine

Analytics tools

balancing power with ease of use

Establish Schema Governance Create a global event taxonomy to ensure data consistency across the ecosystem

About the Project

New initiative (greenfield architecture)

Focused on building a personalization intelligence layer from the ground up

Designed to empower an existing React Native team

Must-Have Expertise

Personalization Specialist Proven experience designing closed-loop personalization systems (Collect → Segment → Decide → Deliver)

The Orchestrator Deep expertise in Customer Data Platforms (CDPs) and data routing strategies

Decisioning Systems

Experience with:

Feature flagging

Remote config tools

Dynamic UI rendering

Data Warehouse Fluency Strong SQL skills and experience activating user segments from a warehouse

Mobile-First Mindset

Solid understanding of:

React Native architecture

Performanc