remote
Lead Paid Social Strategist
Paid Social Strategist
Lead Paid Social Strategist for 829 Studios, responsible for developing and executing successful digital advertising campaigns, managing client relationships, and driving collective success across marketing disciplines.
About the role
- Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
- Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
- Update clients regularly as to the status of their digital initiatives.
- Prepare client deliverables from project kickoff documents to rolling reporting.
- Advise clients on how to best accomplish their business goals through digital advertising.
- Deliver departmental leadership in a non-managerial fashion through trainings, audits, and coaching.
- Serve as a technical resource to other departments, committees, and your peers.
- Conceptualize, vocalize, and implement departmental process improvements.
- Assist with candidate interviews and the departmental hiring process.
- A minimum of 5-7 years managing paid advertising programs.
- Previous leadership experience.
- Thorough understanding of various paid social advertising tool sets such as Facebook and LinkedIn.
- Proficiency in Google Sheets, Google Slides, and Google Docs.
- Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
- Familiarity with WordPress or a similar CMS.
- Understanding of landing page best practices and optimization techniques.
- Experience with project management tools such as ClickUp, Asana, or Monday.com.
- Experience with pixeling and conversion tracking via Google Tag Manager or other means.
- Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
- Excellent written and verbal communication and presentation skills.
- Exceptional time management and organization skills.
- Ability to work both independently and in a team-oriented environment.
- Experience juggling multiple projects and paid advertising campaigns simultaneously.
Nice-to-Haves:
- Certifications in Facebook Ads, Google Ads, or similar.
- Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.
- Experience with Google Ads and/or Microsoft Ads.
- Familiarity with Amazon Ads, Walmart Ads or other online retailer advertising platforms.
- Experience managing and optimizing product data feeds.
- Experience with third-party platforms like Feedonomics, Skai, and/or Helium10.
Benefits and Perks We Provide
- Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
- Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match. 401K plan with 4% Safe Harbor emp