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Lead Generation Campaign Manager

Generation Campaign Manager

Lead Generation Campaign Manager role at Newsweek, responsible for managing campaigns and leveraging technologies like Python, Machine Learning, and AWS to drive results in the health and wellness industry.

About the role

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

Adprime, Lead Generation Campaign Manager

About AdPrime

Adprime is a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.

Our lead generation business is a core revenue driver, requiring disciplined execution, rigorous measurement, and consistent delivery across multiple partners and campaigns.

Position Summary

AdPrime is seeking a Lead Generation Campaign Manager to report to and support the Director of Lead Generation by managing day-to-day campaign operations across the full lifecycle, RFP intake coordination, offer setup, landing page workflow, launch readiness, pacing, optimization, partner coordination, QA/compliance checks, and performance reporting.

They will support the Director-led operating cadence by running daily execution and controls, launch readiness, pacing alignment, partner coordination, QA/compliance checks, and reporting, while maintaining playbooks and supporting process improvements and automation where appropriate. They will surface insights, issues, and recommendations so the Director can make timely decisions on pricing, forecasting, partner strategy, and product improvements.

This role is accountable for execution and operational controls; the Director retains ownership of commercial strategy, pricing approvals, and partner strategy decisions.

The ideal candidate will own and run the lead gen operation — from RFP response through page build, campaign launch, daily pacing, optimization, client reporting, and media partner management. They will sit at the center of three workflows:

  • RFP Pipeline — Receive RFPs, build and refine proposals with pricing and targeting strategy, track win/loss, manage IOs, analyze pipeline trends.
  • Landing Pages — Build and manage Unbounce campaign pages: duplication, tag implementation, demo approvals, template library, ensuring pages are correct, compliant, and conversion-ready.
  • Campaign Pacing — Monitor campaigns performance daily via LeadsPedia and media partner reports, own pacing decisions, resolve delivery issues directly with partners, produce performance reports.

Skills

pythonmachine learningawsdata exchange
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CompanyNewsweek
DepartmentEngineering
LocationUnited States
Experience5+ years
Tenurefull-time
LevelLead

Posted June 7, 2026

Lead Generation Campaign Manager | OpenTalent