Lead, Digital Optimizations - Society for Human Resource Management (SHRM)

Key Responsibilities

• Develop and execute a comprehensive SEO strategy to increase organic traffic and improve search rankings across all digital assets.
• Leverage AI tools and data analytics to uncover growth opportunities, personalize content, and automate optimization workflows.
• Design and run A/B and multivariate tests to boost conversion rates on landing pages, forms, and key funnels.
• Collaborate with content, design, and product teams to align optimization tactics with broader marketing and product roadmaps.
• Track, analyze, and report on performance metrics, providing actionable insights to stakeholders.

Requirements

• 5+ years of experience in SEO, CRO, and digital analytics within a high‑growth environment.
• Proficiency with AI/ML platforms for marketing, such as Google AI, Adobe Sensei, or similar.
• Hands‑on expertise in web analytics tools (Google Analytics, Adobe Analytics) and testing platforms (Optimizely, VWO).
• Strong analytical mindset with the ability to translate data into clear, data‑driven recommendations.
• Excellent communication skills and a proven track record of leading cross‑functional teams.