remote
Lead Data Analyst - Humana
Data Analyst
Lead data analyst driving audience segmentation and advanced analytics to power marketing campaigns, leveraging SQL, Python, and machine learning for actionable insights.
About the role
Key Responsibilities
- Design and execute complex data models to uncover audience insights for targeted marketing initiatives.
- Lead cross‑functional teams in developing segmentation strategies that align with business objectives.
- Build and maintain dashboards and visualizations to communicate findings to stakeholders.
- Apply statistical and machine learning techniques to predict campaign performance and optimize spend.
- Collaborate with data engineering to ensure data quality, integrity, and accessibility.
Requirements
- 5+ years of experience in data analysis within a marketing context.
- Proficiency in SQL, Python, and data visualization tools (Tableau, Power BI).
- Strong background in data mining, segmentation, and predictive modeling.
- Excellent communication skills with the ability to translate technical insights into business recommendations.
- Experience with cloud platforms (AWS, Azure) and big data technologies is a plus.
Skills
sqlpythonmachine learning