remote
Lead Analyst, Customer Analytics - Merkle, Inc.
Software Engineer
Lead analyst role focused on customer and marketing analytics, leveraging Python, Snowflake, and PySpark for data processing, advanced Excel for analysis, and Tableau/Power BI for visual storytelling to drive campaign performance insights.
About the role
Key Responsibilities
- Design and execute analytical models to evaluate marketing campaign performance and track key KPIs.
- Develop, maintain, and optimize data pipelines using Snowflake, SQL, and PySpark within Databricks.
- Create interactive dashboards and visual reports in Tableau or Power BI to communicate insights to stakeholders.
- Perform advanced statistical analyses, including multivariate, logistic, and multiple regression, to uncover customer behavior patterns.
- Prepare clear, compelling presentations in PowerPoint that translate complex findings into actionable recommendations.
Requirements
- 1–2+ years of hands‑on experience with Snowflake, SQL, Python, and PySpark.
- Strong proficiency in Excel (advanced functions, pivot tables) and data visualization tools such as Tableau or Power BI.
- Demonstrated ability to apply multivariate statistics, logistic regression, and multiple regression techniques.
- Excellent written and oral communication skills with a proven track record of delivering impactful presentations.
- Familiarity with Databricks and marketing analytics concepts, especially campaign performance measurement.
Skills
pythonsnowflakesqlexceltableaupower bidatabricks