remote
Lead Analyst, Customer Analytics - Dentsu
Software Engineer
Lead analyst role focused on customer and marketing analytics, leveraging Python, Snowflake, PySpark, and advanced Excel to build data models, visualizations, and strategic deliverables for senior stakeholders.
About the role
Key Responsibilities
- Design and execute analytical frameworks to evaluate marketing performance and customer behavior.
- Develop and maintain data pipelines using Snowflake, SQL, and PySpark within Databricks.
- Create interactive dashboards and visual reports in Tableau and Power BI to communicate insights.
- Perform multivariate statistical analyses, including logistic and multiple regression, to support strategic recommendations.
- Prepare and deliver clear, data‑driven presentations to senior leadership using PowerPoint.
Requirements
- 1–2 years of hands‑on experience with Snowflake, Python, and PySpark.
- Advanced Excel proficiency (formulas, pivot tables, data modeling).
- Strong knowledge of statistical methods such as multivariate analysis, logistic regression, and multiple regression.
- Proficiency in data visualization tools—Tableau or Power BI.
- Excellent written and oral communication skills with a proven ability to present complex findings to non‑technical audiences.
Skills
pythonsnowflakesqlexceltableaupower bidatabricks