Duties and Responsibilities
As a seasoned Technology professional with field experience supporting Go-To-Market efforts, the ATS provides technical expertise throughout the entire customer lifecycle on Citrix Platform.
The ATS role sits within our Customer Success team, therefore responsible for assessing and delivering the potential of Citrix products to meet our customers’ business needs.
- Articulates industry trends and insights.
- They have trusted advisor status and are known as a customer advocate.
- They have a strong knowledge of our well-known use cases where applicable.
- Conduct product demonstrations and technical presentations remotely or at customer locations\Citrix facilities.
- Capable of coordinating and aligning cross-functional resources to ensure customer needs are met.
- Has the ability to build complex, multi-product proof of concept solutions for customer evaluations as part of a sales engagement process.
- Assists with overcoming technical and competitive objections and accelerates the technical evaluation component of the sales cycle.
- The ATS should create formal networks with key decision-makers in assigned accounts and develop extended relationships beyond our current contacts.
- They should serve as an external spokesperson and evangelist for Citrix’s vision and associated technologies.
Provide regular and efficient updates on assigned accounts to Sales & ATS Leadership.
Ability to present\communicate at an executive level to multiple customers\prospects
Owns initiatives impacting their immediate territory. Example: Aligning to 'go-to-market' strategies.
- Positively influences sales opportunities beyond their own assigned account set.
- Citrix Technology Proficiency and Competitive Positioning - The individual demonstrates a high level of proficiency in Citrix Technologies, with a solid understanding of the key platforms such as Desktop as a Service (DaaS), Zero Trust Network Access (ZTNA), Application Delivery Controller (ADC) and Enterprise Browser solutions. This expertise includes knowledge of competing products, allowing for effective comparison and strategic positioning. The individual can communicate Citrix Technologies’ unique value, showcasing their strengths to secure a competitive edge and meet customer needs.
Required Experience/Skills
- They must have a solid understanding of Citrix's competitive domain and technologies.
- Ability to diffuse complicated technical and political situations with partners and customers.
Must be flexible, dependable and capable of quickly learning new products and technologies.
The individual should have demonstrated a broad understanding of one (if not more) of the following areas of focus – DaaS, Virtualization, ZTNA, Endpoint strategies, observability and networking.
Exhibits a positive attitude and is able to o