onsite
International Digital & Consumer Lead - AbbVie
Software Engineer
Lead global digital and consumer initiatives for a leading aesthetics brand, driving data‑driven marketing strategies, cross‑functional collaboration, and innovative consumer engagement across international markets.
About the role
Key Responsibilities
- Develop and execute integrated digital marketing campaigns that resonate with diverse consumer segments worldwide.
- Leverage consumer insights and data analytics to inform strategy, optimize performance, and forecast market trends.
- Collaborate with cross‑functional teams—product, sales, regulatory, and external agencies—to ensure cohesive brand messaging and compliance.
- Manage project timelines, budgets, and deliverables, ensuring alignment with global objectives and local market nuances.
- Drive continuous improvement by testing new digital channels, tools, and creative approaches to enhance consumer engagement.
Requirements
- 5+ years of experience in digital marketing or consumer strategy within the healthcare or consumer goods sector.
- Proven track record of leading multi‑channel campaigns with measurable ROI.
- Strong analytical skills with proficiency in data visualization and reporting tools.
- Excellent communication, stakeholder management, and project leadership abilities.
- Fluency in English; additional languages are a plus.
Skills
digital marketingproject management