Sonatafy Technology is seeking a full-time HubSpot RevOps and GTM Systems Manager to architect, implement, and maintain the company's end-to-end revenue operations infrastructure using HubSpot as the system of record. This is not a platform administration role, nor is it a project-based engagement.
This is a permanent, embedded systems architecture and ownership role that spans the full revenue lifecycle, from lead acquisition through closed won to retention and expansion, ensuring that sales, marketing, and operations are unified under a single governed ecosystem that evolves continuously as the business grows.
The ideal candidate operates at the intersection of process design, platform mastery, and AI-powered automation, building systems that scale without adding headcount and maintaining those systems with the same rigor and discipline over time. This person will own the architecture from day one and remain accountable for its performance, integrity, and ongoing evolution.
Key Responsibilities
HubSpot Architecture and Revenue Operations
- Architect and maintain the full HubSpot CRM environment across Marketing Hub, Sales Hub, and Service Hub as a unified revenue system, not a collection of disconnected tools
- Design and implement custom data models, including custom objects, properties, and associations that reflect how Sonatafy actually sells, delivers, and retains clients
- Build and govern lifecycle stage definitions, lead status progressions, deal pipeline structures, and stage gate criteria aligned with the company's actual revenue process
- Develop and maintain fit plus intent lead scoring frameworks that combine firmographic, behavioral, and engagement signals to route the right leads to the right people at the right time
- Establish and enforce data governance standards, including deduplication processes, property management protocols, data hygiene workflows, and documentation of all system logic
- Create and maintain comprehensive RevOps reporting dashboards covering campaign attribution, pipeline velocity, funnel conversion, revenue forecasting, and customer retention metrics
- Design and implement multi-touch attribution models to quantify the pipeline and revenue impact of marketing campaigns, content properties, the diagnostic assessment ecosystem, and the podcast to pipeline program
- Build custom reports and executive dashboards that translate marketing and sales activity into business impact language for leadership
- Conduct quarterly system audits to identify unused workflows, stale automations, property sprawl, and integration failures, resolving issues proactively before they impact data quality or team productivity
- Own the HubSpot change management process, evaluating new feature releases, planning upgrades, testing changes in sandbox environments where available, and rolling out updates with minimal disruption to a