Responsibilities :
- Mentor and upskill our junior team members.
- Create processes, documentation and workflows covering campaign best practices,
strategy development, and performance optimization.
- Ensure a high level of campaign execution by every SEM Specialist.
- Oversee the creation, implementation, and optimization of paid marketing campaigns
across platforms.• Collaborate with vertical leads gaining thorough understanding of their categories,
targets and priorities.
- Manage challenges or concerns that arise from the senior team, vertical leads and junior
team members.
- Keep senior management and vertical leads updated on key opportunities, potential
risks and other key factors which affect the growth of their business vertical.
- Build and maintain relationships with buy-side partners to ensure paid marketing
accounts are healthy and utilizing the best products and strategies available.
- Manage your team’s staffing, allocation, and overall capacity.
- Delegate responsibilities to ensure that performance goals are delivered and team
objectives are met.
- Lead team to achieve targeted performance KPIs.
- Foster a culture of collaboration and excellence.
- Utilize data-driven analysis of paid marketing performance along with strategic
recommendations for continual improvement.
- Identify trends and insights across paid marketing campaigns to discover areas for
campaign growth or improvement.
- Collaborate with cross-functional teams to ensure tracking, data and reporting meet the
required needs to allow your team to optimize and scale paid marketing.
Professional Competencies:
- Proven leadership experience of leading a high-performance marketing team.
- Experienced and well-versed in Google SEM.
- In-depth understanding of Google SEM smart bidding strategies.
- Strong motivator with the ability to guide and develop junior team members.
- Proficient in developing best-practice and training documentation.
• Highly analytical and well organized.
- Ability to thrive in a fast paced ‘start-up’ environment.
- Highly motivated individual with a proven track record for exceeding expectations.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and ability to effectively multi-task in a deadline driven environment.• Confident in giving and receiving feedback.
Professional Skills
- Proven 12+years’ experience in SEM working on Google and Microsoft ads.
- 5+ years of experience in a leadership role.
- Experience with website analysis using a variety o