About the Role
Mattermost is seeking a Growth Web Engineer to own and operate a modern, AI-enabled, developer-first website that powers high-velocity campaign execution and personalized digital experiences. This role sits at the intersection of marketing, engineering, and AI-driven workflows. You will be responsible for translating campaign strategy, intent signals, and AI-generated insights into live web experiences—quickly, reliably, and at scale. You will play a critical role in enabling rapid experimentation, account-based experiences, and AI-assisted execution—turning the website into a core growth engine.
What You’ll Do
Daily Website Operations & Content Management
- Own the day-to-day operation of the website, including updates, edits, and publishing of pages and content.
- Build, update, and launch landing pages, campaign pages, and site content on tight timelines.
- Make ongoing updates to existing pages, including copy, layout, components, and integrations.
- QA all changes before and after publishing to ensure accuracy, functionality, and performance.
- Monitor site health and quickly resolve issues related to broken pages, components, forms, or integrations.
- Support rapid turnaround requests from marketing, including same-day updates when needed.
- Maintain consistency across pages, ensuring alignment with design, messaging, and conversion best practices.
Own the Website as a High-Velocity System
- Manage and evolve a static-site architecture (Astro or similar).
- Build flexible, reusable components that enable rapid page creation and iteration.
- Ensure the site supports frequent updates without breaking structure, performance, or tracking.
- Troubleshoot and resolve rendering, formatting, and build issues quickly.
Enable Personalized & ABM Experiences
- Partner with Growth Marketing and ABM to create targeted landing pages and campaign experiences for specific accounts, industries, and personas.
- Translate intent signals and campaign inputs into tailored web experiences.
- Build reusable templates for ABM, industry, and campaign pages to support scale and speed.
- Enable rapid iteration of messaging, layouts, and CTAs based on performance and engagement.
Operate AI-Assisted Page & Workflow Systems
- Use AI tools (e.g., Claude, Cursor, Copilot) to accelerate page creation and development workflows.
- Translate campaign requirements into structured prompts and page outputs.
- Validate and refine AI-generated code and content to ensure production quality.
- Integrate the website into broader AI-driven workflows that inform lead routing, nurture behavior, and optimization.
- Act on insights generated from AI systems to continuously improve page performance and relevance.
Forms, Data Flow & Funnel Integration
- Build and maintain frontend form experiences within the site.
- Integrate forms with Pardot using form handlers or APIs.
- Ensure accurate field mapping, hidden fields, and campaign attribution.
- Validate end-to-end data flow into Salesforce.
- Implement and maintain conversion tracking via Google Analytics 4.
- Debug and resolve issues across the full lead capture, routing, and attribution process.
Integrations & Third-Party Systems
- Integrate and maintain external tools such as: Qualified, Navattic, Greenhouse.
- Ensure consistent styling, performance, and tracking across all embedded systems.
- Maintain reliable data flow across marketing and AI workflow systems.
AEO / GEO & Technical SEO
- Structure pages and content to support both traditional SEO and AI-driven discovery (AEO/GEO).
- Implement schema, metadata, and semantic page structures to improve answer engine visibility.
- Work with emerging AI search and optimization tools (e.g., Profound, AthenaHQ, or similar).
- Continuously optimize pages based on search performance, AI visibility, and engagement signals.
- Monitor and address indexing and performance issues via Google Search Console.
Git-Based Workflow & Deployment
- Own content and code workflows in GitHub.
- Manage CI/CD pipelines and deployments (e.g., Vercel, Netlify).
- Ensure reliable publishing with minimal friction and downtime.
What We’re Looking For
Core Technical Skills
- 3–6+ years in frontend, growth engineering, or similar roles.
- Experience with static frameworks (Astro, Next.js, Gatsby, or equivalent).
- Strong proficiency in HTML, CSS, and JavaScript.
- Experience with Git-based workflows and modern deployment pipelines.
Growth & Execution Mindset
- Proven ability to launch and iterate on pages quickly in fast-paced environments.
- Strong bias toward action while maintaining quality and stability.
- Experience supporting marketing or growth teams (landing pages, campaigns, experimentation).
Systems & Integration Experience
- Experience working with APIs, webhooks, and third-party integrations.
- Familiarity with marketing and analytics tools (Pardot, Salesforce, GA4, etc.).
- Ability to debug issues across frontend, backend, and data systems.
AI & Modern Tooling
- Experience using AI tools (e.g., Claude, Cursor, Copilot) in development workflows.
- Ability to generate, evaluate, and refine AI-assisted outputs.
- Comfort working in environments where AI workflows are integrated into execution.
Nice to Have
- Experience in B2B SaaS or enterprise marketing environments.
- Familiarity with headless CMS platforms or structured content systems.
- Experience implementing advanced tracking, attribution, and experimentation frameworks.
Success in This Role
In your first 90 days, you will:
- Establish a fast, reliable workflow for launching and updating pages.
- Deliver same-day or next-day turnaround for key campaign updates.
- Enable rapid creation of personalized and ABM campaign experiences.
- Implement robust form handling and ensure accurate lead flow into Pardot and Salesforce.
- Integrate the website into key AI-driven workflows across marketing and sales.
- Improve site flexibility through reusable components and scalable templates.
Why This Role Matters
We are building a connected, AI-orchestrated growth system where insights, intent signals, and campaign strategy must translate into live digital experiences immediately. This role ensures that happens—turning data into execution at speed and enabling personalized, high-impact experiences that drive pipeline and revenue.