Growth Product Manager - Itana Africa

Who We Are

Itana is pioneering Africa's first Digital Economic Zone, providing a seamless platform for global businesses to establish and scale their operations in Nigeria and across Africa. We offer a unique blend of business incorporation, tax incentives, immigration support, global banking assistance, and access to a vibrant digital residency community all via our Itana app - a one-stop-shop platform. Our flagship "live-work-build" campus, the Itana District, is set to revolutionise urban development in Africa. Learn more about Itana Africa here .

Job Summary

The Growth Product Manager will lead the product development of Itana’s online platform. You will play a crucial role in driving product strategy and execution, early customer acquisition and retention, and product enhancements via data analytics. The ideal candidate will have a strong background in B2B growth product management and experience in early-stage startups scaling products in dynamic, high-growth environments. You will work closely with cross-functional teams, including engineering, marketing, policy, and business development, to drive our mission of simplifying business expansion across Africa.

Key Responsibilities

Strategy and Product Development:

• Align with leadership on business and revenue metrics and goals and develop product strategy and roadmap to meet the business goals.
• Ensure robust data collection and leverage data analytics to inform product decisions and optimizations. Monitor user behaviour, funnel metrics, and market trends to identify product enhancements and growth opportunities.
• Design, implement, and analyze A/B tests and other experiments to optimize key metrics like conversion rates and user engagement.
• Stay ahead of global industry trends and emerging technologies, particularly in the digital services and free zones space, to identify new features or services that will enhance Itana's competitive edge.
• Conduct industry-specific research and competitive analysis to identify trends, customer needs, competitive landscape, and opportunities for product improvement and innovation.

Customer Acquisition and User Experience:

• Define minimum viable product to ensure fast, iterative product launches to quickly identify and onboard target customers.
• Ensure the Itana digital platform provides a smooth, user-friendly experience throughout the customer lifecycle, from onboarding and acquisition to long-term retention.
• Create mechanisms that encourage product adoption, such as onboarding flows, notifications, and in-product education.
• Identify bottlenecks in the customer journey and develop solutions to streamline product experience and drive conversion
• Conduct user interviews and improve the product based on user feedback.
• Communicate with prospective customers and conduct user interviews to understand their needs and improve product