Group Product Manager, edX - Organic Product Discovery & Content Experience
Group Product Manager for edX's organic product discovery and content experience, responsible for delivering world-class higher education at scale.
At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.
What We’re Looking For:
2U is searching for a Group Product Manager to own the organic discovery and content experience strategy for the edX.org Marketplace — one of the most critical and highest-impact roles on the edX product team.
For a marketplace at the scale of edX, organic search is a cornerstone of sustainable learner acquisition and growth. The ability to attract, engage, and convert learners through organic discovery — including the rapidly evolving landscape of AI-driven and LLM-powered search — is central to edX's competitive position and long-term marketplace health. This role owns the product vision and roadmap that makes that possible.
As GPM, you will define and execute the product vision for how tens of millions of learners discover edX, explore our catalog, and find programs that match their goals and careers. You will own the on-site experiences that drive organic sessions, leads, and top-of-funnel discovery — including partner and university landing pages, course and program pages, catalog taxonomy and navigation, and on-site search. You will also lead our product strategy for AI-era organic visibility, ensuring edX content is structured, surfaced, and cited across LLM-powered search platforms.
You will manage and mentor a Product Manager focused on technical SEO and site performance, while personally owning the content experience and discovery product roadmap as an individual contributor. You will work in close partnership with our organic strategy lead, content strategist, SEO team, and engineering teams to translate organic strategy into product reality.
This is a rare opportunity to own a high-visibility, outcome-critical product area at a company in active transformation — and to build something meaningful from the ground up.
Responsibilities Include, But Are Not Limited To:
Posted June 5, 2026