Full Stack Engineer - Pavago

Job Title: Full Stack Engineer

Location: Full-Time, Remote

Working Hours: US Hours - EST

About the Role

Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.

They are looking for a hands-on Full Stack Engineer with proven experience in marketing/ad tech environments to build and scale internal systems that directly support campaign performance and revenue operations.

This is a builder role , not a strategy-only position.

You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across ad platforms, tracking systems, and CRM-driven pipelines .

You’ll work closely with leadership, media buyers, and operators to turn ideas into production-ready systems that directly impact campaign performance and lead conversion .

Key Responsibilities

1. Internal Tool Development (Primary Focus)

• Build and deploy internal tools using Next.js, React, and Python
• Develop marketing dashboards, reporting systems, and operational tools
• Replace manual workflows with scalable, automated solutions

2. Marketing Data, Tracking & Attribution (Core Focus)

• Implement and optimize Meta Pixel and Conversion API (CAPI)
• Ensure accurate event tracking, deduplication, and attribution
• Build pipelines connecting ad platforms → backend systems → dashboards
• Develop reporting systems that enable campaign optimization (ROAS, CPL, conversion quality)

3. AI Integration in Marketing Workflows

• Apply AI to real marketing use cases such as:
• Ad copy and creative generation
• Lead scoring and qualification
• Campaign insights and reporting automation
• Work with APIs such as OpenAI and similar AI platforms
• Build AI systems embedded into live marketing and operational workflows

4. CRM & Lead Lifecycle Automation (Critical)

• Integrate and automate CRM systems such as GoHighLevel, Close CRM, HubSpot, or similar
• Build systems connecting lead capture → CRM → follow-ups → conversion tracking
• Implement automations including lead routing, pipeline management, and conversion syncing (offline events/CAPI)
• Ensure data consistency between ad platforms and CRM outcomes

5. Rapid Execution & Iteration

• Ship quickly, test, and iterate based on real campaign data
• Collaborate with media buyers to solve campaign and operational bottlenecks
• Continuously improve systems that impact marketing performance and efficiency

Requirements (Non-Negotiable)