remote
Executive Director, Digital Growth - Intel - ManTech
Software Engineer
Executive Director of Digital Growth leading data‑driven marketing initiatives, driving user acquisition, engagement, and revenue across digital channels using SEO, SEM, social media, and marketing automation tools.
About the role
Key Responsibilities
- Develop and execute a comprehensive digital growth strategy that aligns with overall business objectives and drives measurable ROI.
- Lead cross‑functional teams in the planning, execution, and optimization of SEO, SEM, social media, and email marketing campaigns.
- Analyze performance metrics, derive actionable insights, and present findings to senior leadership to inform strategic decisions.
- Oversee the implementation and continuous improvement of marketing automation platforms to enhance lead nurturing and conversion.
- Foster a culture of experimentation, A/B testing, and data‑driven decision making across the digital marketing organization.
Requirements
- 10+ years of progressive experience in digital marketing, with a proven track record of scaling growth in a high‑growth environment.
- Expertise in SEO, SEM, social media, email marketing, and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
- Strong analytical skills with proficiency in data analysis tools (Google Analytics, Tableau, SQL).
- Excellent leadership and communication skills, capable of managing and inspiring a diverse team.
- Advanced degree in Marketing, Business, or related field preferred.