Engagement Manager - Technical

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com .

About us: Apply Digital ’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (email, paid social, push, SMS), and MarTech implementations. We work with 50+ clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands like A+E Networks, Afterpay, and Stanley Black & Decker.

Role : We’re looking to bring on an Engagement Manager to join our growing Marketing Services team. In this role, you will manage a mix of strategic marketing programs and technically complex projects—including MarTech implementations, data audits, CDP integrations, mobile SDK setups, and data architecture work—partnering closely with cross-functional teams to deliver high-quality outcomes on time and within scope.

Acting as the primary liaison between clients and internal teams, you’ll translate client goals into actionable deliverables while ensuring strong alignment across strategy, execution, and performance. You will work at the intersection of marketing strategy and technical delivery, bridging the gap between our Marketing Services team and our Solutions Architect team when projects require deeper technical engagement.

This role is ideal for a technically-minded project manager or CSM who can navigate both strategic marketing programs and hands-on technical implementations—someone equally comfortable discussing lifecycle marketing strategy and scoping a CDP integration or mobile SDK deployment alongside a Solutions Architect.

Responsibilities:

Serve as the primary point of contact for clients, ensuring all deliverables are aligned to business goals, KPIs, and executed on time and at high quality.

Translate client goals into actionable marketing objectives, roadmaps, and measurable deliverables.

Lead cross-functional teams (developers, strategists, designers, and QA) to deliver integrated MarTech programs that drive measurable impact.

Oversee project execution across multiple workstreams, ensuring clarity in scope, timelines, priorities, and dependencies.

Track all work in project management tools, and partner with internal teams to ensure appropriate resourcing, balanced workloads, and on-time delivery of assets.

Mainta