We are seeking an experienced Email Campaign Specialist with proficiency in leveraging the Instantly.ai platform to drive successful email marketing campaigns. The ideal candidate will possess a deep understanding of email marketing strategies, excellent analytical skills, and hands-on experience in utilizing the Instantly.ai platform to optimize campaign performance.
Responsibilities:
- Campaign Strategy Development: Develop and execute comprehensive email marketing strategies aligned with business objectives, leveraging the capabilities of the Instantly.ai platform.
- Campaign Execution: Utilize the Instantly.ai platform to create, deploy, and monitor email campaigns across various segments and customer touchpoints.
- Segmentation and Targeting: Employ advanced segmentation techniques to target specific audience segments effectively, maximizing engagement and conversion rates.
- Content Creation and Optimization: Collaborate with the creative team to develop compelling email content, including subject lines, copy, and visuals, optimized for engagement and conversions.
- A/B Testing: Design and implement A/B tests to optimize campaign elements such as subject lines, content, CTAs, and send times, leveraging insights to refine future campaigns.
- Performance Analysis: Monitor key performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing actionable insights and recommendations for campaign optimization.
- Platform Management: Serve as the primary administrator for the Instantly.ai platform, managing subscriber lists, workflows, templates, and integrations to ensure efficient campaign execution.
- Compliance and Best Practices: Stay updated on industry regulations and email marketing best practices, ensuring all campaigns comply with relevant laws (e.g., GDPR, CAN-SPAM) and ethical standards.
- Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and design, to align email campaigns with broader marketing initiatives and business goals.
Requirements
- Proven experience in email marketing, with a focus on campaign strategy and execution.
- Expertise in utilizing the Instantly.ai platform for email marketing campaigns is essential.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in A/B testing methodologies and campaign optimization techniques.
- Excellent written and verbal communication skills.
- Detail-oriented with a strong focus on quality and accuracy.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Experience with HTML/CSS and email marketing automation tools is a plus.
System Requirements
- At least 15mbps for main internet and at