remote
Director, Performance & Paid Media AI Native - 1password
Software Engineer
Lead a high‑impact performance and paid media team, driving AI‑enabled acquisition and retention across Google, Meta, and programmatic channels. Own strategy, execution, and analytics to scale growth and maximize ROI.
About the role
Key Responsibilities
- Develop and execute AI‑driven paid media strategies across Google, Meta, and programmatic platforms to achieve acquisition and revenue targets.
- Lead a cross‑functional team of media planners, analysts, and creatives, fostering a culture of experimentation and data‑centric decision making.
- Oversee budget allocation, bid optimization, and performance reporting, ensuring alignment with overall growth objectives.
- Collaborate with product, data science, and marketing teams to integrate AI insights into campaign creative and targeting.
- Drive continuous improvement through A/B testing, attribution modeling, and advanced analytics to refine audience segments and messaging.
Requirements
- 10+ years of experience in performance marketing, with a proven track record of scaling paid media at a senior level.
- Deep expertise in Google Ads, Meta Ads, and programmatic ecosystems, including advanced bidding strategies and attribution.
- Strong analytical skills, comfortable with SQL, data visualization, and statistical modeling to derive actionable insights.
- Experience leading and mentoring high‑performing teams in a fast‑paced, growth‑oriented environment.
- Passion for AI and emerging technologies, with a demonstrated ability to translate complex data into clear, business‑impacting strategies.