WHAT IS THE ROLE
This role is responsible for setting the vision for how the organization uses digital communications to drive advocacy and action—and ensuring that vision is executed effectively.
The Director leads a multi-channel digital program that persuades, mobilizes, and grows an engaged base of advocates. This role ensures every platform works together to move audiences from awareness to action and positions digital as a core driver of organizational impact.
WHAT YOU’LL DO
Digital Strategy & Campaign Leadership
- Own the organization’s digital strategy and how it advances advocacy and policy priorities
- Lead integrated campaigns across social, email, and digital platforms that drive engagement, influence, and action
- Set direction for how channels work together, ensuring consistency in voice, message, and approach
Social Media & Content Direction
- Own organic social and partner on paid social strategy, ensuring both work together to extend reach and drive action.
- Set content strategy and oversee a forward-looking calendar tied to campaigns and priorities
- Create high-quality, platform-specific content that drives engagement and action. Where appropriate, produce and present short-form video and explainer content that distills complex policy into clear, engaging stories.
- Set and track KPIs for reach, engagement, and action, using performance data and platform trends to continuously refine approach.
Email, Audience Growth & Engagement
- Own the organization’s email strategy, including newsletters, campaigns, segmentation, and list growth
- Build and oversee ladders of engagement that intentionally move audiences to action
- Lead sustained digital organizing and “keep warm” strategies to maintain an active advocate base
- Use A/B testing and performance data (open, click-through, and conversion rates) to improve outcomes and grow list health
Website & Digital Ecosystem
- Partner on website strategy and serve as a reliable backup on execution across C3/C4 platforms
- Ensure website content and user experience support campaigns, storytelling, and advocacy goals
- Apply SEO best practices and strengthen visibility in an evolving AI/search landscape
- Oversee effective use of digital tools and platforms (e.g., CRM, texting, advocacy tools) to support targeting and impact
WHO ARE YOU
- You have 7+ years of experience in digital communications, ideally in advocacy, nonprofit, or political campaigns.
- You use digital to persuade, mobilize, and influence — not just inform.
- You think at a systems level about how channels and audiences connect, not as isolated tactics.
- You set strategy and drive execution, knowing when to