Software Engineer
Lead the digital fundraising strategy for a remote nonprofit, driving donor acquisition and retention through data‑driven CRM, email marketing, and social media campaigns while managing cross‑functional teams and reporting to the Chief Development Officer.
Position Title: Director, Digital Fundraising
Department: Business Development
Reports to: Chief Development Officer
Location: Remote
FLSA: Exempt
Travel: ≤ 20%
Salary Range: $92,800 - $150,000
Formerly the Mental Health Association of New York City (MHA-NYC), Vibrant Emotional Health ’s groundbreaking solutions have delivered high quality services and support, when, where and how people need it for over 50 years. Through our state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, we are building a society in which emotional wellness can be a reality for everyone.
Position Overview:
The Director, Digital Fundraising will drive the development and execution of integrated digital fundraising strategies that expand donor engagement, strengthen online revenue growth, and advance Vibrant Emotional Health ’s mission across digital platforms. This role oversees multi channel fundraising campaigns including email marketing, social media fundraising, paid digital advertising, peer to peer initiatives, fundraising microsites, and online donation experiences. Working closely with Marketing & Communications, Technology, Individual Giving, and Data Science teams, the Director will drive audience segmentation, donor journeys, personalization strategies, and digital conversion optimization to maximize engagement and fundraising performance. The role also manages digital fundraising budgets, analytics, and agency partnerships while ensuring campaigns align with Vibrant’s brand voice and organizational positioning.
Job Duties/Responsibilities:
Develop and implement multi-channel digital fundraising strategies, including email campaigns, social media fundraising, online ads, and donation landing page optimization to meet revenue targets.
Ensure fundraising campaigns and donor communications align with Vibrant’s brand voice, messaging framework, and organizational positioning.
Partners with internal stakeholders on audience modeling across social channels and online giving platforms.
Manage outside vendors by establishing strict contracts with clear KPIs, maintaining regular communication to ensure brand alignment, and independently tracking campaign ROI.
Partner cross-functionally to align fundraising initiatives with broader organizational campaigns, audience engagement efforts, and content priorities.
Collaborate with the Marketing & Communications team across marketing, digital, and creative to align fundraising campaigns with organizational marketing strategies, channel strategy, integrated campaign planning, and audience targeting to maximize engagement and conversion.
Lead audience modeling and donor segmentation in partnership with the TECH data science team.
Manage peer-to-peopl
Posted June 26, 2026