Director, Digital Experience - Granicus

The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Job Summary

Granicus is seeking a commercially driven, technically fluent Director of Digital Experience to own and operate the company’s digital experience ecosystem—including website architecture, UX/UI, paid media traffic, and digital performance optimization. This leader is responsible for ensuring Granicus ’ website and digital channels function as a high-performing growth engine—driving qualified pipeline, accelerating buyer journeys, and delivering a best-in-class customer experience.

This is not a traditional web management role. This is a revenue-impacting leadership role responsible for the strategy, architecture, performance, and continuous optimization of Granicus ’ digital presence. The Director will oversee the website as a platform, manage paid and organic traffic acquisition, and ensure all digital touchpoints are architected to maximize engagement, conversion, and pipeline contribution.

What Your Impact Will Look Like

1. Own Granicus ’ Website as a Growth Platform Lead the strategy, architecture, and ongoing optimization of Granicus ’ global website. This role ensures the website clearly communicates Granicus ’ platform value and converts traffic into qualified pipeline. Responsibilities include: •  Website structure, navigation, and information architecture  •  Page hierarchy, internal linking, and user flow optimization  •  Landing page strategy and development  •  Conversion path design and optimization  •  CMS ownership and governance  •  Site speed, performance, and technical healt