Director, Digital and Ecommerce - Rocky Mountain Soap Company

Who we are At Rocky, we feel our best in nature and we feel our best when we nurture ourselves with nature. That's why for over 25 years we've been students of this glorious Earth— formulating everyday essentials that nurture your skin, body, and hair, all crafted with care here in the Canadian Rockies. Our 14 locations nationwide are designed to bring nature indoors. Crafted from natural materials, they guide customers through immersive sensorial experiences anchored by our signature sink — unique to each location. Growing our culture-focused team means finding those who share the belief that we are a part in the greater ecosystem, working together to make a positive impact in our communities and for the Earth. Are you a natural fit for the new world of Rocky?

The position

We're looking for a Director, Digital and Ecommerce to help grow our ecommerce business and level up our digital marketing. This is a hands-on role for an exceptional leader who loves building things, digging into data, and turning insights into clear, practical plans.

The Director, Digital and Ecommerce leads ecommerce, technology, and performance marketing with a focus on building a scalable, efficient digital business that drives growth, builds loyalty, and keeps customers (and teams) genuinely happy.

This position works Monday through Friday in either a fully remote or hybrid capacity from our workshop in Canmore, Alberta.

What you'll be doing Build and lead the team

• Build, develop, and lead the digital team (4-6 direct reports) with clear goals, trust, and empathy
• Comfortably move between strategy and execution when needed
• Collaborate closely with cross functional leaders across marketing, retail, operations and production to deliver on shared goals
• Mentor the Customer Experience (CX) Manager so that the frontline team feel as supported as the customers they serve
• Plan and manage in-house developer capacity to deliver infrastructure improvements and theme/front-end code against a clear roadmap
• Own Ecomm revenue, profit, and budget
• Work alongside Sales Planning to lead forecasting, budgeting, and performance tracking
• Identify and unlock new growth opportunities across channels, lifecycles, and platforms
• Build and maintain clear dashboards, KPIs, and a unified analytics and attribution setup, to translate data into insights that people can use to make smart decisions
• Identify opportunities to connect with our customers and drive first purchases, repeat frequency and loyalty, across the current and future digital ecosystem
• Lead conversion rate optimization and basket building opportunities
• Own the Ecomm tech stack and roadmap for future improvements
• Direct performance marketing strategy and execution across paid channels
• Optimize customer acquisition channels and efficiencies to drive scalable incremental growth<