Director Analytics WOTC - Hasbro

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Hasbro's Direct-to-Consumer (DTC) platform connects fans worldwide through seamless, intelligent, and data-driven digital commerce experiences. As Director of Analytics, you will lead the vision, strategy, and execution that transform data into insights powering business growth, fan engagement, and operational excellence. You will build the unified analytics foundation that enables Hasbro's DTC-as-a-Service (DTCaaS) model, delivering shared infrastructure, standardized measurement, and actionable intelligence across Pulse, D&D Beyond, and future brand storefronts.

This role blends strategic leadership with technical depth to ensure our data capabilities scale with the business and elevate fan experience, product performance, and operational efficiency. You will champion enterprise-wide data literacy, foster a culture of data-informed decision-making, and establish clear ROI frameworks to measure and communicate the impact of analytics investments.

This role is a hybrid role based in Renton, WA with three days a week expected in office.

What You'll Do

Build the Analytics Foundation for DTCaaS

• Define the unified data architecture across our eCommerce platform and integrated systems.
• Establish cross-brand KPIs and measurement standards spanning sales, forecasting, fulfillment, customer behavior, and financial performance.
• Own the semantic layer, shared dashboards, and reporting assets used across all DTC brands.
• Lead instrumentation strategy to ensure consistent, high-quality events and insights across journeys (acquisition, checkout, campaigns, fulfilment, service).
• Implement data governance, privacy-by-design, and compliance frameworks in partnership with Legal, Security, and IT to ensure regulatory readiness and trusted insights.

Deliver Scalable, Reusable Insights Products

• Build automated reporting and insight tools for leadership reviews, business insights, and operational actions.
• Develop dashboards and analytic products for sales, marketing, supply chain, finance, and operations.
• Introduce predictive modeling for sell-thru, inventory health, fulfillment operations, and customer lifetime value.
• Create self-service analytics capabilities that empower teams while maintaining governance and data quality.
• Define and operationalize analytics success metrics, such as insight adoption, forecast accuracy, and cycle-time reduction, to demonstrate business impact.