Digital Marketing Manager

Digital Marketing Manager (5+ years) – Dubai (onsite)

As a Digital Marketing Manager at PES, you will play a crucial role in developing and executing comprehensive digital marketing strategies to enhance our online presence, drive engagement, and maximize lead generation.

Key Responsibilities

• Digital Strategy Development: Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.

• SEO and SEM: Optimize website content for search engines, manage PPC campaigns, and stay updated on search engine algorithms.

• Social Media Management: Oversee social media channels, create engaging content, and develop strategies to increase brand visibility and engagement.

• Email Marketing: Plan and execute email campaigns to nurture leads, retain customers, and drive conversions.

• Content Marketing: Collaborate with the content team to create and distribute valuable, relevant content across digital platforms.

• Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights for optimization.

• Digital Advertising: Manage digital advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and others to maximize reach and conversions.

• Website Management: Collaborate with web development teams to optimize the user experience, ensuring the website aligns with digital marketing objectives.

• Budget Management: Efficiently manage digital marketing budgets, allocate resources effectively, and ensure maximum ROI.

• Market Research: Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.

Required Skills & Experience

• Bachelor’s degree in Marketing, Digital Marketing, or a related field. Master’s degree is a plus.

• Proven experience (minimum 5 years) in digital marketing roles, with a focus on B2B and technology solutions.

• Solid understanding of SEO, SEM, social media, email marketing, and other digital marketing channels.

• Experience with marketing automation tools and CRM systems.

• Analytical mindset with proficiency in data analysis and reporting tools.

• Creativity and a track record of innovative digital campaigns.

• Excellent written and verbal communication skills.

• Team leadership experience and ability to collaborate with cross-functional teams.

• Ability to work independently and remotely, managing projects efficiently.