onsite
Digital Manager - SoftProject GmbH
Software Engineer
Lead digital strategy, optimize online presence, and drive growth through data‑driven marketing, SEO, and content initiatives. Manage cross‑functional teams and deliver measurable results across web, social, and paid channels.
About the role
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and customer acquisition.
- Oversee SEO, SEM, and content marketing initiatives, ensuring alignment with business goals.
- Analyze performance metrics, generate insights, and present actionable recommendations to stakeholders.
- Coordinate cross‑functional teams, including designers, developers, and external agencies, to deliver high‑quality digital assets.
- Manage budgets, timelines, and resource allocation for digital campaigns.
Requirements
- 3+ years of experience in digital marketing or related field.
- Strong analytical skills with proficiency in Google Analytics, Search Console, and data visualization tools.
- Hands‑on experience with SEO, SEM, and content management systems.
- Excellent communication and project management abilities.
- Proficiency in social media platforms and paid media tools.
Skills
digital marketingseoanalyticsproject management