Digital Fundraising Manager, Liive - American Heart Association

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The Digital Fundraising Manager, Liive is responsible for helping develop fundraising campaigns and drive revenue with content creators primarily on Twitch, YouTube, TikTok and Instagram. This position is remote .The primary focus of this position will be to grow and retain a fundraising portfolio of volunteers in this space to help drive revenue with American Heart Association Liive. This position will also manage and help develop and implement new strategies to drive revenue and engagement to reach our annual campaign goal.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

• Develop fundraising goals with existing creators who partner with the American Heart Association through American Heart Association LIIVE, cultivate relationships, and educate Heart mission initiatives.
• Share in the development of fundraising programs, including innovation and critical thinking to overcome obstacles and anticipate program gaps.
• Create collateral materials to support the development and growth of these programs.
• Help build the pipeline to achieve annual income goals.
• Recruit new content creators to participate in American Heart Association Liive.
• Increase engagement in American Heart Association Liive and increase peer-to-peer fundraising.
• Proficient in Microsoft Suite of products including Access, Excel, Outlook, PowerPoint, and Word.
• Knowledgeable with gaming/streaming platforms including TwitchTV, TikTok, YouTube, and Instragram.
• Must be comfortable making phone calls, reaching out via email and using Discord to effectively communicate with external and internal Association customers.
• Collaborate with National and Regional counterparts in other areas of the organization.

Qualifications

• 3 years of relevant experience in fundraising, sales, or equivalent type experience.