remoteonsite
Digital Demand Generation Campaign Manager - SAP
Software Engineer
Lead end‑to‑end digital demand generation campaigns, driving qualified leads through data‑driven strategies and marketing automation tools. Focus on performance optimization, cross‑channel execution, and analytics to fuel growth.
About the role
Key Responsibilities
- Design, execute, and optimize digital demand generation campaigns across paid search, display, social, and email channels.
- Leverage marketing automation platforms to nurture leads, segment audiences, and personalize messaging.
- Analyze campaign performance using web analytics, CRM data, and attribution models to refine targeting and ROI.
- Collaborate with creative, content, and product teams to develop compelling assets and landing pages.
- Manage budgets, forecast spend, and report on key metrics to stakeholders.
Requirements
- 3+ years of experience in digital demand generation or B2B marketing.
- Proficiency with marketing automation (e.g., HubSpot, Marketo) and analytics tools (Google Analytics, Tableau).
- Strong understanding of SEO/SEM, paid media, and email marketing best practices.
- Excellent analytical, communication, and project management skills.
- Experience with CRM systems and data-driven decision making.
Skills
digital marketingcrm