Digital Data Analyst - Pensions - Capita

Job title:

Job Description:

What you’ll be doing

• Supporting tagging and measurement of digital journeys (training provided) to understand how members use our platforms.
• Helping to gather, review and analyse data to produce clear insights for the business.
• Assisting with the creation and maintenance of dashboards and reports, primarily using GA4 and Power BI (with support from the existing analyst).
• Working alongside the digital design team and product owners to understand data needs, user journeys and reporting goals for our new pension platform.
• Helping to identify what data is needed to support personalisation and improved member experiences.
• Contributing to testing work during development phases by reviewing early data trends and validating that solutions meet expected outcomes.
• Monitoring live performance once features are launched, spotting issues early and supporting improvements

Key Responsibilities

• Work within a team to understand and achieve the critical digital outcomes
• Work on the existing PowerBI platform bringing in new data and producing new pages and reports for internal stakeholders
• Identify the digital data required to measure progress against the outcomes
• Work closely with the Product and UX teams to ensure the data is tagged correctly and identify gaps.
• Working closely with the design team to ensure customer insights are incorporated into designed experiences and forming a compelling story around it.
• Work with cross-functional teams and enable data-driven decisions
• Improve the process of digital analytics with creative analytics solutions
• Work with data architecture team in maintaining data integrity
• Evaluate site performance and analyse web analytics
• Develop reporting structure for marketing channels
• Develop and evolve the reporting suite that keeps stakeholders up to date with progress
• Use SEO insight and trends to improve performance where necessary
• Share knowledge to support others

Skills, Knowledge and Experience

Essential

• Experience in web analytics and knowledge of the digital eco system especially using Microsoft technology or the ability to learn
• Understanding of the use of data to personalise journeys for the customer and ability to ensure the correct data is tagged to drive the agreed outcomes
• Understanding of performance marketing channels
• Search Engine Optimisation - Understand of site performance and search criteria. Ability to identify solutions to SEO challenges and strive towards an enhanced solution
• Strong knowledge of statistical concepts and experience in A/B testing hypothesis
• Strong analytical mindset with experience in digital, data analyse and data visualisation<