remote
Digital Content & Search Lead AI, SEO & Web Strategy - World Fuel Services
Software Engineer
Lead the digital content and search strategy by integrating AI-driven SEO tactics, optimizing web performance, and guiding cross‑functional teams to boost organic visibility and user engagement across global platforms.
About the role
Key Responsibilities
- Develop and execute an AI‑enhanced SEO roadmap that drives organic traffic and improves keyword rankings across all digital properties.
- Lead content strategy, overseeing creation, optimization, and governance to ensure alignment with brand voice and search intent.
- Analyze web performance data using Google Analytics, Search Console, and other tools to identify opportunities, measure impact, and refine tactics.
- Collaborate with product, engineering, and marketing teams to implement technical SEO recommendations, schema markup, and site architecture improvements.
- Mentor and manage a multidisciplinary team of content creators, SEO specialists, and data analysts, fostering a culture of continuous learning and innovation.
Requirements
- 5+ years of experience leading SEO and content initiatives, preferably in a B2B or enterprise environment.
- Proven expertise in AI/ML applications for search, keyword research, and content personalization.
- Strong analytical skills with hands‑on experience using Google Analytics, Google Search Console, and SEO audit tools.
- Excellent communication and stakeholder management abilities, capable of translating technical insights into business value.
- Bachelor’s degree in Marketing, Computer Science, or a related field; advanced certifications in SEO or AI are a plus.
Skills
software developmentsystem designproblem solving