At World Kinect, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.
This is a hands-on, strategic role for someone who can bridge marketing, content, and technical teams while translating evolving search and AI trends into tangible business impact.
What You’ll Do
Own the Global Web Content Experience
- Own end-to-end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance
- Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals
- Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits
Lead Search Strategy Across SEO & AI
- Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies
- Optimize how World Fuel appears across search engines (Google, Bing), AI-driven platforms (e.g., ChatGPT, Gemini, Copilot), and regional search engines (e.g. Google Maps).
- Drive on-site and technical SEO improvements, including metadata, schema, internal linking, optimised structured content, and site performance
Build External Brand Presence & Authority
- Design and execute a digital PR and off-site content strategy
- Third-party platforms
- Industry publications
- Partner ecosystems
- Ensure consistent and credible brand representation beyond owned channels
Drive Cross-Functional Alignment
- Partner with development teams to improve site speed, scaling, mobile experience, and technical SEO implementation
- Work with analytics, CRM, and paid media teams to align content with broader marketing strategies
- Support A/B testing and conversion optimization initiatives
Governance, Enablement & Continuous Improvement
- Establish and maintain content governance standards and SEO best practices across global teams
- Provide training and guidance to marketing and content stakeholders on publishing, SEO, and content quality
- Monitor performance, analyze trends, and deliver actionable insights to improve engagement and search visibility
- Contribute to CMS enhancements, re-platforming initiatives, and digital roadmap prioritization
What We’re Looking For