remote
Digital Content Analyst - Colgate Palmolive
Software Engineer
Analyze digital content performance, optimize SEO, and drive data‑driven content strategies using Google Analytics, SQL, and Adobe Analytics to enhance user engagement and conversion rates.
About the role
Key Responsibilities
- Collect, analyze, and report on digital content metrics using Google Analytics, Adobe Analytics, and SQL queries.
- Develop and execute SEO strategies to improve organic traffic and search rankings.
- Collaborate with content creators to refine messaging, structure, and visual elements based on data insights.
- Identify content gaps and opportunities through competitive analysis and trend monitoring.
- Present findings and actionable recommendations to cross‑functional teams.
Requirements
- 3+ years of experience in digital content analysis or related field.
- Proficiency with Google Analytics, Adobe Analytics, and SQL for data extraction.
- Strong understanding of SEO best practices and content optimization.
- Excellent analytical, problem‑solving, and communication skills.
- Experience with CMS platforms and content performance dashboards is a plus.