Digital Campaign Manager - Granicus

The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Job Summary

Job Summary:

Granicus is seeking a Digital Campaign Manager to design, own, and scale our organic and paid social media strategy, paid digital advertising programs, and paid Account‑Based Marketing (ABM) initiatives. This role is critical to driving pipeline growth, improving marketing efficiency, and ensuring Granicus invests in the highest‑impact media opportunities.

You will work closely with brand, segment, and regional marketers to design, execute, and continuously optimize integrated campaigns that support revenue goals across our public sector markets. This is a performance‑led role, requiring strong analytical skills, platform expertise, and the ability to connect strategy to measurable business outcomes.

Key Responsibilities

This role will establish Paid Social and Display as scalable acquisition channels and grow their share of revenue mix.

Strategy & Ownership

Own the end‑to‑end organic and paid social media strategy and execution across key platforms (e.g., LinkedIn, YouTube), ensuring alignment with brand positioning and demand generation goals.

Define and manage Granicus ’ paid advertising strategy, including paid social, paid search, display, and retargeting, with a focus on pipeline contribution and efficiency.

Lead the paid ABM strategy, partnering with segment marketers to plan and execute targeted influence and demand programs using platforms such as 6sense.

Lead strategy and execution for digital traffi