remote
Digital Analytics Manager
Software Engineer
Lead digital analytics initiatives, designing and executing A/B tests, leveraging Amplitude for event tracking, and building attribution models to optimize marketing ROI. Drive data-driven decisions across product and marketing teams.
About the role
Key Responsibilities
- Design, implement, and analyze A/B and multivariate tests to inform product and marketing decisions.
- Utilize Amplitude to capture, segment, and visualize user behavior data.
- Develop and maintain attribution models that quantify the impact of marketing channels.
- Collaborate with cross-functional teams to translate insights into actionable strategies.
- Present findings to stakeholders, translating complex analytics into clear business recommendations.
Requirements
- Proven experience in A/B testing and statistical analysis.
- Hands‑on expertise with Amplitude or similar product analytics platforms.
- Strong understanding of attribution modeling techniques.
- Excellent communication skills and ability to explain technical concepts to non‑technical audiences.
- Experience with SQL, Python, or R for data manipulation and analysis.