remote
Digital Analyst II - GM Financial
Software Engineer
Digital Analyst II driving data‑driven marketing decisions using SQL, Google Analytics, Adobe Analytics, Tableau, and digital marketing analytics to optimize campaigns and enhance customer engagement.
About the role
Key Responsibilities
- Collect, clean, and analyze large marketing datasets to uncover insights that inform campaign strategy.
- Build and maintain dashboards in Tableau and Google Data Studio to track performance metrics across channels.
- Execute A/B tests and multivariate experiments, interpreting results to recommend optimizations.
- Collaborate with cross‑functional teams to translate business objectives into actionable data requirements.
- Develop SQL queries to extract and manipulate data from internal data warehouses.
Requirements
- 3+ years of experience in digital marketing analytics or a related field.
- Excellent communication skills and a collaborative approach to working with stakeholders.