Data Scientist, Causal Inference, Marketing Mix Modeling
As a Data Scientist, you will lead efforts to measure and optimize marketing investments using causal inference and marketing mix models. This role involves delivering data science solutions across the full lifecycle, building statistical pipelines, and designing experiments to maximize business impact for the Growth Products team.
The Growth Products team at Lyft drives rider and driver acquisition to scale the business and balance the marketplace. They specialize in incentive and messaging targeting, budget optimization, and paid media measurement, and move rapidly to test new ideas and products.
As a Data Scientist with expertise in causal inference and marketing mix models (MMM), you will lead efforts to measure and optimize investments across marketing channels.
Posted June 11, 2026