Data Scientist, Causal Inference and Marketing Mix Models
Lyft is hiring a Data Scientist specializing in causal inference and marketing mix models to lead efforts in measuring and optimizing marketing investments. This role involves delivering data science solutions, building statistical pipelines, and writing production code for the Growth Products team.
As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels within the Growth Products team. The Growth Products team focuses on driving rider and driver acquisition, scaling the business, balancing the marketplace, and specializes in incentive and messaging targeting, budget optimization, and paid media measurement.
Posted June 11, 2026