onsite
Data Planning Manager - VML
Software Engineer
Lead data-driven planning for high-profile marketing campaigns, leveraging SQL, Python, Tableau, and Google Analytics to optimize media spend and measure impact across multi-channel initiatives.
About the role
Key Responsibilities
- Develop and execute data-driven media and marketing plans for top-tier clients, ensuring alignment with business objectives and budget constraints.
- Analyze large datasets using SQL and Python to uncover insights, forecast performance, and recommend optimization strategies.
- Create interactive dashboards and visualizations in Tableau to communicate findings to stakeholders and drive decision-making.
- Collaborate with cross-functional teams (creative, media, analytics) to integrate data insights into campaign execution and measurement.
- Monitor campaign performance with Google Analytics and other tracking tools, providing regular reports and actionable recommendations.
Requirements
- 5+ years of experience in data planning or marketing analytics within a large agency or media environment.
- Proficiency in SQL, Python, and data visualization tools such as Tableau.
- Strong understanding of digital marketing metrics, media mix modeling, and attribution.
- Excellent communication skills, able to translate complex data into clear business insights.
- Experience working with high-profile clients and managing multiple projects simultaneously.