Data Analytics Expert

Data Analytics Expert

We are seeking a Data Analytics Expert to strengthen internal marketing function. The company focuses on driving sustainable top‑line growth and operates with an entrepreneurial, collaborative culture that encourages ownership, innovation, and continuous development.

The Data Analytics Lead will play a central role in enabling the internal marketing organization to make insight‑driven, data‑based decisions. Working closely with the Head of Digital Strategy & Enablement, this individual will design and manage the internal marketing analytics framework, ensure accurate measurement across all channels, and translate data into actionable strategic recommendations.

This is an internal role, fully focused on supporting the company’s own marketing teams.

Own the design, development, and ongoing management of the internal global marketing analytics framework across all digital channels (paid, owned, earned) and offline‑to‑online integrations

Implement strategic integrations between internal reporting platforms to ensure seamless data flow and unified measurement

Collaborate with the Head of Digital Strategy & Enablement to define KPIs, attribution models, and reporting standards for internal global campaigns

Lead marketing data governance, ensuring consistent definitions, data quality, and integrity across CRM, marketing automation, analytics, and BI systems

Manage dashboards and automated reporting pipelines that deliver actionable insights to internal global and regional teams

Translate performance data into clear optimization recommendations (channel mix, targeting, content strategy)

Develop segmentation and propensity models to enhance targeting and lead scoring

Build and maintain tagging, tracking, and data integration frameworks for full‑funnel measurement

Conduct ad‑hoc analyses to support internal campaign planning, forecasting, and ROI evaluation

Partner with IT, sales operations, and finance to ensure alignment with compliance, commercial reporting, and revenue tracking

Support experimentation initiatives by defining test design, control groups, and statistical methodologies

Proven expertise in marketing analytics, including digital channel measurement, attribution, media mix modeling, and multi‑touch analysis

Experience in B2B marketing analytics, ideally within a complex or international organization

Strong proficiency with GA4, Google Tag Manager, CRM platforms (preferably Microsoft Dynamics), marketing automation tools (preferably ClickDimensions), and BI tools such as Power BI, Tableau, or Looker

Advanced SQL skills and experience working with large datasets and cloud data warehouses (e.g., BigQuery)

Ability to connect marketing performance data to commercial outcomes (pipeline, revenue)

Strong communication skills, with the ability to simplify complex data for non‑technical inter