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Data Analyst - Muuaaa Design Agency
Data Analyst
Data Analyst focused on digital and traditional media performance, leveraging Google Ads, Meta Ads Manager, and SQL to uncover insights, measure ROI, and drive strategic recommendations.
About the role
Key Responsibilities
- Analyze performance of campaigns across Google Ads, Meta Ads Manager, and traditional media (radio, TV, print) to assess impact and return on investment.
- Identify trends, patterns, anomalies, and improvement opportunities within campaign data.
- Integrate client sales data with advertising spend to measure direct campaign impact.
- Examine funnel metrics to optimize conversion paths and inform strategic decisions.
- Present clear, data‑driven recommendations to stakeholders with persuasive storytelling.
Requirements
- Proven experience in media analytics for digital and traditional channels.
- Strong proficiency in SQL and data manipulation tools.
- Hands‑on expertise with Google Ads and Meta Ads Manager reporting.
- Excellent analytical, problem‑solving, and communication skills.
- Ability to translate complex data into actionable business insights.