remote
Data Analyst - Loyalty - Collinson
Data Analyst
Data Analyst focused on loyalty programs, leveraging Python, SQL, and advanced analytics to uncover customer insights and drive engagement strategies across global brands.
About the role
Key Responsibilities
- Collect, clean, and analyze large datasets from loyalty program interactions to identify trends and opportunities.
- Develop and maintain dashboards in Tableau to provide real‑time insights to stakeholders.
- Apply statistical models and machine learning techniques in Python to predict customer behavior and segment audiences.
- Collaborate with behavioural strategy teams to translate data findings into actionable loyalty initiatives.
- Document data processes, create technical specifications, and ensure data quality and governance.
Requirements
- Proven experience with SQL for data extraction and manipulation.
- Strong programming skills in Python, including libraries such as pandas, scikit‑learn, and matplotlib.
- Hands‑on experience building interactive visualizations in Tableau.
- Background in statistical analysis and machine learning applied to customer data.
- Excellent communication skills to present findings to non‑technical audiences.
Skills
pythonsqltableaumachine learning