remote
Data Analyst - INNOCEAN Worldwide Canada
Data Analyst
Data Analyst focused on digital channel performance, leveraging Python, SQL, Google Analytics, Tableau, and Excel to collect, validate, and report insights that drive data‑driven decisions across the business.
About the role
Key Responsibilities
- Collect, clean, and validate website and campaign data from multiple digital platforms.
- Develop and maintain dashboards and reports in Tableau and Google Data Studio to track key performance indicators.
- Perform ad hoc analysis using SQL and Python to uncover trends, anomalies, and optimization opportunities.
- Collaborate with cross‑functional teams to define metrics, build measurement frameworks, and translate insights into actionable recommendations.
- Document data processes, maintain data dictionaries, and ensure data integrity across reporting systems.
Requirements
- Proven experience as a Data Analyst in a digital marketing or advertising environment.
- Strong proficiency in SQL, Python (pandas, NumPy), and Excel for data manipulation and analysis.
- Hands‑on experience with Google Analytics, Google Tag Manager, and Tableau or similar BI tools.
- Excellent communication skills with the ability to present complex findings to non‑technical stakeholders.
- Detail‑oriented mindset with a passion for data quality and continuous improvement.
Skills
pythonsqltableauexcel