onsite
Data Activation Analyst
Software Engineer
Data Activation Analyst responsible for building and optimizing audience segmentation and look‑alike models, analyzing campaign performance, and delivering actionable insights using Python, SQL, and data visualization tools.
About the role
Key Responsibilities
- Develop and refine audience segmentation models leveraging brand affinity, app behavior, and video viewership data.
- Design and implement look‑alike modeling techniques to expand audience reach across digital properties.
- Analyze real‑world campaign performance, identify optimization opportunities, and recommend audience composition adjustments.
- Collaborate with advertising and product teams to translate analytical findings into actionable strategies.
- Produce clear visualizations and reports that communicate insights to stakeholders.
Requirements
- Strong proficiency in Python and SQL for data extraction, manipulation, and modeling.
- Experience with statistical and machine‑learning techniques applied to audience modeling.
- Demonstrated ability to create compelling data visualizations and dashboards.
- Solid understanding of digital advertising metrics and campaign analytics.
- Excellent problem‑solving skills and the ability to communicate complex concepts to non‑technical audiences.