remote
CRM Specialist - 321theagency
Software Engineer
CRM Specialist driving customer engagement and data integrity using Salesforce and HubSpot, leveraging SQL and marketing automation to optimize campaigns and enhance customer lifecycle management.
About the role
Key Responsibilities
- Manage and maintain CRM systems (Salesforce, HubSpot) to ensure accurate, up-to-date customer data.
- Develop and execute data segmentation strategies to support targeted marketing campaigns.
- Collaborate with marketing, sales, and product teams to align CRM initiatives with business objectives.
- Analyze CRM data using SQL and reporting tools to uncover insights and recommend process improvements.
- Implement and optimize marketing automation workflows to increase lead conversion and customer retention.
Requirements
- 3+ years of experience managing enterprise CRM platforms.
- Proficiency in SQL and data analysis tools.
- Strong understanding of marketing automation and customer lifecycle management.
- Excellent communication skills and ability to translate data insights into actionable strategies.
Skills
salesforcehubspotsqldata analysis